Our 3-Part Marketing Strategy
It's our opinion that targeted marketing is THE most effective marketing. A wise man once said, "If you're not aiming at something, you won't hit anything". If you come up with a plan and execute that plan accordingly, then you will see your business grow and you'll see the best return on your marketing investment.
We have developed a 3-part concept that varies slightly for each client. For more on how we can help you grow your business and become a success, read below then give us a call.
First we start with your logo. Then we lock in your typeface, your colors your slogans and everything else that is needed to ensure that from here on out your brand is ALWAYS presented correctly and consitantly. By starting at the beginning we're able to ensure that your investment in printing, mailing and any other marketing you may do is as profitable as possible.
Once your logo and the guidelines for your branding have been established it is a great idea to come up with a plan that specifically targets your potential market, therefore optimizing your return on investment (ROI). That plan may include a direct mail campaign, large format printing to portray your brand throughout a physical location or it may include several printed items such as business cards, brochures, flyers, sell sheets, letterhead and envelopes. The idea is to come up with a well thought out plan that will attract new business while promoting quality throughout your marketing.
Once that plan is set in place, it's time to execute. The great thing about Print & Mail concepts is that we are able to handly most if not all aspects of your new marketing campaign, right here in-house. This gives you more control and it saves you time and money. The bottom line is, this stuff works. Now you've found a one-stop-shop to completely market your business from concept to completion.